Amazon India Expands to Grocery Shopping
Amazon India has vivid plans to invest in expanding its grocery and food trade. They want to develop their Grocery and Food business in more cities in India. Amazon has observed a high potential of Grocery Items in India because of the high population. They want to organize Grocery Sales online so that people may take advantage of cheap grocery shopping.
Amazon FMCG in the Foundation Plan
According to their Director, Amazon had thought of focusing on FMCG from the very beginning when the project was in the foundation plan. So far the Grocery business of Amazon has grown and they can expand further at a very fast pace, as they are already the leaders in online business. Therefore, the company which was so interested to start the grocery business in the beginning of 2013, how come they be lenient in marketing their favorite line of business. That is the reason, Amazon online grocery shopping is becoming more and more popular.
Amazon wholly owned Grocery Unit
They want to sell grocery and food products from their wholly owned warehouse and they have got permission for it. They have thought of launching their private label for selling these products. They are already marketing private labels in apparel. In food and grocery products, they have ‘Wickedly Prime’ and ‘Happy Belly’. They are using these labels for bars, chips, and crisps, nuts, soup, seaweed snacks, sweet spreads, tea, popcorn, puffed snacks, etc. There are Amazon Basics, Amazon Essentials, and Amazon Presto labels.
Amazon Kirana in 2015
In 2015 Amazon had started ‘Kirana, wherein, they had associated with the local suppliers to deliver Grocery. Amazon Grocery delivery has been in the news since inception but they have boosted their sales of Grocery items recently.
Amazon Grocery Business through Amazon Prime
Amazon has the plan to do grocery business through Amazon Prime. The top cities are in the priority. They expect their major business share would come from the big cities. They believe, grocery and food business would take up half of the online business in the coming few years. That is the reason Amazon Now has started focusing on online grocery sales.
Amazon already selling FMCG Products
They have to make fewer efforts because they are already selling some of the FMCG products such as Soaps, Creams, Shampoos etc. They already have hundreds of products in this category.
Amazon, at present, is selling some of the grocery products under the name of ‘Pantry’.
At Amazon, you can buy any product at the discounted price with Amazon Discount Coupon Code. There are plenty of Amazon Promo Codes at CashFry which can save you a lot of money.
Amazon, being the world’s number one online offers very competitive prices.
You can also check out an article about ‘Big Freedom Sales‘ by Flipkart in this Blog.