About Letsbuy.com :
Letsbuy.com was founded by Amanpreet Bajaj, Hitesh Dhingra in 2009. They had planned to build Letsbuy as one of the largest online retailers of branded computer technology and digital lifestyle products. They had more than 5000 products from top international and domestic brands. They were buying every new gadget which was being launched in the market.
They had a simple business philosophy that one should deliver the exact product at the exact time. They had associated directly with the major brands because consumers get special deals and offer time to time. They had always kept things very crystal clear. They offered the right products along with the current prices, availability, reviews and ratings.
They had a clear vision to help customers to save their time and money. That is why they were maintaining the account of each customer and sending them the offers as per their exact needs. They had 24×7 customer care services to understand customers’ requirements and problems completely; so that they may fulfill their needs and resolve their problems.
Acquisition by Flipkart :
Flipkart acquired Letsbuy on February 9, 2012. As everybody knows the acquisitions in e-commerce are made to widen the infrastructure and to increase the customer network. The other effect is that the competition is also eliminated from that particular outlet. After a few months, Flipkart merged Letsbuy and taken over the advantage of the customer base of Letsbuy. All the traffic was diverted to Flipkart.